Topical Reading

This is not my return to blogging. There are around 10 drafts and 34 post ideas on various thoughts I gathered during my 4,5 years at Podio, and they shall be finished at some point in infinity.

Anyway, this post is about reading. More specifically, the way I read articles and shorter posts. Let’s call it semantic-reading in lack of a better word. Edit: a language nerd close to me, rightfully pointed out the completely wrong use of the word semantic reading in this context. So instead, let’s call it topical reading. Less sexy. Less wannabe intelligent.

In short: when reading multiple posts or articles that I saved via Pocket, I try to only read articles around the same topic instead of jumping between different topics. More joyful reading experience, better stored knowledge and easier to connect the dots.

I believe it helps me remember what I read to a much higher degree and in much more depth. How?

By now, we still don’t know shit about the intricacies of our brains but it seems quite certain that the more happily interconnected neurons are via synapses, the more likely we are to properly store and access our knowledge and memories.

My problem with reading both work-related articles and also those covering politics, economics, science, life, and other stuff that caught my attention, had always been the following:

First, I saved them to Instapaper which I’ve come to replace by Pocket over the last couple years.

Then, mostly on plane, bus or train trips, I looked at the long list of saved-for-later articles and wasted 10 minutes scrolling through, trying to decide what to spend my time reading on.

Then, I started reading an array of articles covering various topics. Jumping from a case study on great content seeding, to an article on why Keynesian deficit-spending is the salvation, to a post on how to be a great product manager.

After reading various posts on different topics, I’d usually feel exhausted, confused, and stressed. And I couldn’t remember a thing of what I had just read.

You guessed it, here comes topical-reading:

It’s still the same start: I save it to Pocket, after doing a quick scan of whether it’s worth saving or might just be consumed right-away or should just be closed and virtually thrown back at the writer. Most of the time, though, I save it for later because I can’t free myself of feeling guilty when reading at work, even when it’s work-related.

When on the plane, bus or train trip that I much looked forward to having dedicated reading time and catch up on all those exciting saved-for-later articles, the crucial change now is:

I make a quick decision on what topic I’m most in the mood for: politics? economics? product management? startup learnings? fascinating stuff about life?

And then I ONLY read posts and articles around that specific topic. Or at least a few, then take a break, then move on to the next topic if it’s a longer trip.

That way, I stay within the same context. Often, there are related thoughts or arguments. Or even better, opposing arguments! It might just be my imagination but I believe that my brain that way is better able to build those synapse connections and form clusters of related knowledge and thoughts. At least, I don’t feel stressed and depleted after reading anymore. Instead I feel inspired and satisfied.

Now, depending on the type and quality of posts you read that way you might still end up with cluster fuck in your brain but undo isn’t a feature of our brains. Is it?

The single most important thing about your work

There are many things that are important when you think of your work. The atmosphere, the people, the learning opportunities, the meaningfulness, the impact, the experience, the career options, the pay, and many other things.

When comparing my time at the first startup I was involved and the current one, I realized that for me it all comes together in one simple question that’s also pretty easy to answer:

How many mornings have you had where you weren’t excited about the upcoming day at work? Or even worse: didn’t want to go to work?

Right now I’m extremely lucky to still answer: not a single day. It’s been a bit above two years now – and a crazy journey that I’ve been part of with the incredibly amazing Podio team. Sure there have been plenty of days where I’d feel horrible during the day, bike home extremely tired and frustrated, and yet – the next morning comes and I’m happy to get to work.

Back at the first startup, there were many days after the initial honeymoon phase, where I’d fight against staying in bed, drag myself to our office already in a bad mood, and hustle through the long day. If you ask me I’d probably say that the crucial piece missing, and making all the difference, was purpose. (More about that another time.)

Purpose is big at Podio, and so is the vision. The team is made up of some of the most talented people I’ve ever worked with – and at the same time people I fully trust and would always have a beer with. Using the product we built 24/7 is an amazing experience. The daily feedback from users and customers is terrific, and I really feel like making a positive impact.

Should I pay attention to not get too comfortable? Probably yes. There’s some point where routine might take over and fool you into a wrong sense of work satisfaction. I’ll watch out for that point and for the day where I won’t be excited anymore about getting to work.

How do you feel about your work every morning?

Meditation Lessons for Startups Pt1

On my dauntingly long list of things started and stopped without reaching any sort of proficiency, you’ll also find meditating.
A few years ago, I got a chance to participate in a secluded seminar where a buddhist monk introduced a small group of people to buddhist meditation and some of the principles behind it.


If you’ve read Siddharta or anything about buddhist meditation, you’ll remember that meditation is a life-long quest for enlightenment.
However unreachable this might sound, already engaging in the art of meditation can enrich one’s life I was told.

Unfortunately, as with everything else, success doesn’t happen overnight. Give it a few years and you might be able to laser focus your mind on not thinking anything for longer than 30 minutes.

So how can startups, or people in startups benefit from meditation?

One of the principles behind meditation that stuck with me can be perfectly applied to the way startups are sprinting a seemingly never-ending marathon.

Imagine you’re in some river or lake water. You’re in constant movement and thereby stirring up the water all the time. As a result the water is muddy and you cannot see the ground. Meditation changes this and as the mud settles down, clearness in water, i.e. mind, is achieved.

In a startup you’re at all times building the bridges while walking them, trying to check off dozens of things every day from an infinite to-do list, while being uncertain whether you do the right things at all.
I love it. I wrote more about this in my post on joining Startups.

It seems obvious to me that once in a while, the stirred up mud has to settle down to give a clear view of goals, strategy, vision, or solutions to complex issues.

If this happens from time to time both on the individual and team level, I’d imagine that less time is spend pursuing wrong directions, and the important things are pushed forward faster.

Does this mean everyone should start meditating? No, but how about drawing your own analogy to this meditation technique: focus laser-sharp on not being disturbed or drifting off, settle down for a bit, and listen to yourself.


Today I’m gonna talk to a developer

Recently, we got some new office space for our Podio HQ. We were already almost sitting on each others’ laps (don’t think of Jimmy Saville now), so it was about time. One of the things that I don’t like about it, though, is that the product team (developers and designers) and the business team (user engagement, communications, and marketing) are now separated on two floors. So I remembered how it was in the beginning when I tried to make the first contact.

Business studies fail at many things but one of the most fundamental flaws is that most of them do not bring business and tech people together.

So if you come out of one of those business studies, didn’t participate in a STARTupLive or startupweekend, and also don’t count any developers amongst your friends, you’ll have no clue.

And if you think you don’t have to work together much with developers in a startup when you join as a marketer or on the sales side, you have a huge problem. The developer ninjas are where the shit happens. They do seriously impressive stuff. Even if it’s just an ecommerce startup, you better spend some time with the devs.

How I approached developers

This is probably not the best way but that’s how I did it in the beginning

– I ping them on skype whether they got a minute. The answer is yes? Run over to their desk – now or never!

– Sometimes I forget to ping them and just walk over. If I see either a black or white screen with lots of stuff I don’t understand I keep on walking, passing their desk and pretending I was just on my way to the kitchen for a coffee. You don’t want to interrupt their flow. If their screens don’t look like code war I just start talking.

– if they seem busy but I’m sort of eager to talk to them I just stand behind them until they acknowledge my presence…chrm…chrm

– you might feel engineers are by default grumpy, which really is not true, but they might not be in the best mood during bug fixing times. This post explains why and gives some more great insights. So unless you got the latest tech gadget as a present for your developer or your question is about life or death, consider asking it later

Ok so now you are at the point where you ask your question but here comes the next hurdle:

Communicating to a developer

This is where I learned a lot. Sometimes the hard way. And I’m still learning:

– how I can be precise
– how to communicate the bigger picture, reasons, and goals for a required action in a simple and short way
– how I can involve the developer early-on in the creative and decision process and not just push an isolated task in the end of that process
– to know what I want – or make clear I need their input first
– to make sure we both have the same understanding of what we just agreed on
– to include all information in a structured way

Oh and don’t give up only because you get a “no that’s not possible” at first – that goes for many things of course.

Go back to your desk with a big smile and pat yourself on the shoulder – you’ve just successfully established contact with a developer! Carry on, you’ll find out how amazingly nice all of them are.

Generally, don’t assume they don’t want to talk if they don’t initiate the conversation. Don’t assume they only want to talk tech stuff, or are not interested in what you’re doing. Some might really only live in their code but most of them are just people like you and me, just a little different, and that’s good:)

What’s your fancy job title?

After the acquisition, I was sitting in a meeting with HR who gave me the run-down of my new contract, policies, the new benefits – and my new title. I got the longest title in the entire team. Here it is:

Associate CRM Marketing Programs Manager

Wonder what that means? I’ll tell you: nothing.

There is probably nothing less important in a startup then titles. In fact, I’d argue that titles contribute to a lot of the bad in large corporations.

Relatively in the beginning of my journey at Podio, there was this big tech conference in Germany called Cebit. Podio was invited to a panel but neither our co-founders nor CEO could go. So they asked me whether I wanted to go. I’d sit on a panel with the general manager EMEA of Yammer, some VP at Moxie Software, and some other important people judging from their titles. I was doing business development back then. Comment from my CEO was simply:

‘At Podio you don’t need a big title to do big things’

This definitely stuck with me and I recently remembered it again when I felt weird to put a title onto my linkedin profile.

Here’s why I think titles specifically in startups are bad:
– they can limit you
– they become a false goal and means of motivation
– they create hierarchies
– they might cause jealousy
– they erect and keep separations existent
– they can give wrong impressions
– they can be an excuse to not make important decisions

It can of course be argued that titles serve a number of important functions in big companies for orientation, hierarchy, coordination, and power distribution.

However, they can lead people to establish a wrong value set. What’s the meaning of a promotion to a manager title when you are neither managing anyone nor having more responsibility? Instead at looking at what people contribute and the value they create, the focus is shifted to the title. Titles for the sake of titles. Promotions for the sake of promotions is probably a closely related topic.

So, the next time you look for acknowledgement of your work – instead of more money and a higher title, what would really make you happy?

Btw: The only title that matters and that no one can ever take away is no real title: (co)founder

The shortest hiring tip

Look at the candidate’s shoes.

Ain’t they shiny.

And no, I don’t mean that they should be clean. Neither do I think they should look like that, at all. In fact, the guy wearing these kind of shoes turned out to be the biggest mishire, ever. So look at the shoes but more importantly: listen and trust your gut feeling.

If you’re one of those who live for joining startups and love wearing patent blacks – don’t forget it’s illegal to wear them in Cleveland, Ohio. Then again, that might have been the reason you started wearing them?

That little bit extra


Today my girlfriend borrowed a little recorder device to conduct some interviews for her thesis from her uni’s library. She’s been doing that already a number of times for different assignments over the last couple years. You get a little recorder that works just fine if the person you’re interviewing sits across you. For the situations where you’re conducting an interview via phone you have to hassle around a bit, though. Switch your mobile speakers on, position the recorder next to it, and then hope the quality is not too bad. It’s not ideal.

Today, however, she came home with the same device plus something extra on top. And guess what – there is something built for that particular purpose of using the recorder for phone interviews. Only, the previous times no one ever cared to ask whether my girlfriend was planning to use it in phone interviews.

Today, the person behind the service desk did care. She asked that extra question and went that extra mini mile in being service-orientated. She also asked to spread the word as they’ve had this add-on for years but most students wouldn’t know.

Well, none of the other library employees had bothered to tell them. If you were to rate the service and decide who of the employees should receive your tax money – I suppose it wouldn’t be too difficult to chose.

Doing that little bit extra, asking the one additional question, showing genuine interest and care for your customer – it’s what makes all the difference when you are a small startup. And if anyone in the team neglects this imperative – whether in development, marketing or sales – you better change this fast or hope your target customer are robots.